Are we doing it all wrong? If we only measure quantitative data; rely on surveys, Google Analytics and software to make decisions how can we truly define TOMTM (the only metric that matters)?

Topic outline:

Questions we explore:

  1. What are sharing KPIs between Sales, Marketing and Community?
  2. How can sales infuse community practices into the “New Era of Sales”
  3. How can community infuse sales into created measurable results.
  4. What are community sentiment metrics, and why should you care.
  5. Why you can’t measure everything