The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. And they evaluate their success on impressions, engagements and clicks, despite the fact that most of these metrics are rarely correlated with true brand impact and sales. How can we help advertisers best leverage the fastest growing ad medium? Ipsos Connect is the leading global authority on advertising and media research. Through our extensive experience of advertising testing and tracking, we have developed lessons learned on how to maximize your media investment in digital. If you spend money on paid digital display or video advertising, this session will be invaluable on how to maximize the return on your investment.