Learn how to work with fans to sell more on social in this expert’s crash course in fan-based marketing. Through real examples from the largest sports and entertainment brands in North America, see how aligning business goals with fan motivations can result in over 46X ROI for your social ads. Complete with an actionable worksheet, you’ll finish this session excited to use fan-based marketing to better promote your brand online (without annoying everyone on social in the process).

In this data-backed crash course, you’ll learn:

– Who your “fans” are and how to find them

– What 3 things motivate people to promote you

– How to work with fans (not against them) to sell more

– How to earn 46X ROI on your social ad campaigns