Online publishing can take many forms.  You might write for a website or blog. Perhaps, you’re in charge of an email newsletter or, maybe, you share through social media tools such as Facebook, Instagram or YouTube. A content plan provides structure to maximize the benefits of your efforts as a content creator.

Be a content superhero! Whether you work alone, as part of small team or within the communications department of a large organization, a content plan helps you make the most of limited content marketing time and leverage opportunities to generate sales and reap non-monetary benefits.

With a formal content plan, you’ll be able to confirm your platform, make efficient use of your time, brainstorm great ideas, create shareable content, establish an editorial calendar and advance your business objectives.